Privacy policy

At Maha Yu Yi Pte Ltd, we value your privacy and are committed to protecting your personal data in accordance with the Singapore Personal Data Protection Act (PDPA) and relevant guidelines under the Infocomm Media Development Authority (IMDA).

1. Collection of Personal Data

We collect personal data that you voluntarily provide to us when you browse our website, place an order, register an account, subscribe to our newsletters, or contact customer support. This information may include:

  • Your name, email address, billing address, and delivery address;

  • Phone number and contact details; and

  • Payment and order transaction history.

2. Use & Disclosure of Personal Data

We do not sell your personal data. We only use, share, or transfer your personal information with trusted third-party service providers strictly to the extent necessary to operate our store and deliver our services, including:

  • Processing payments and orders;

  • Shipping and order delivery (e.g., SingPost or local couriers);

  • Ecommerce platform hosting and infrastructure (Shopify); and

  • Email dispatch, marketing analytics, and customer support services.

All such third parties are granted access strictly on a need-to-know basis and are required to keep your personal data confidential and secure.

3. Marketing & Communications

We may use your personal information to send you marketing communications regarding promotions, special offers, and new product launches via mail, email, or text messages.

You may opt out of receiving marketing messages at any time by clicking the "unsubscribe" link included at the bottom of our emails, or by contacting us directly at online@yuyi.com.sg.

4. Customer Support & AI Chat Widget

When you interact with the chat widget on our online store, your chat messages and interaction details are processed by automated customer support tools to provide real-time AI assistance, resolve product inquiries, and improve overall support quality.

5. Changes to Purpose

We will not use or disclose your personal information for any new or unrelated purposes without first notifying you and obtaining your consent, except where permitted or required under applicable law.

6. Access, Correction, & Contact Us

You have the right to request access to, update, or correct your personal data, or withdraw your consent for specific processing activities. For any privacy-related requests or inquiries, please contact us at:

  • Email: online@yuyi.com.sg

  • Company: Maha Yu Yi Pte Ltd