Chinese Business Strategies

The Chinese are known for being shrewd businessmen able to thrive under the toughest market conditions. The book offers readers 30 real-life, ancient case studies with comments on their application in the context of modern business. Several established shops mentioned in the stories are still in operation. They include the Tongren Tang Medicine Shop and Caizhi Zhai Confectionery.

Presented in lighter vein by Chinese cartoonists Jiang Wei and Ma Weichi, this new volume in Asiapac's Strategy and Leadership offers useful tips to the aspiring entrepreneur, as well as anyone in the business of providing goods and services. 

ISBN13 9789813029484
Weight: 270g
Pages: 200